Nelson Carbon Reduction Reward Scheme
The Nelson Environment Centre (NEC- a not for profit) is developing a project funded by the Ministry for the Environment (Sustainable Management Fund)around the development of a community-led Carbon Reduction Reward Scheme (called CO2DE:RED) for individuals, households and business. This is the first project of its kind in New Zealand.
Pledge and Reward scheme:
NEC is introducing a voluntary Pledge scheme whereby Nelson individuals, households, businesses and eventually schools can make pledges to reduce their carbon emissions in key area such as Energy, Transport, Water, Waste, Food and Biocapacity. The Pledges are at different levels – from no cost or effort to more cost or effort. The greater the effort the greater the Reward. These Rewards have to be compatible with the idea of sustainability and be goods or services provisioned locally and so support local business. The purpose of the Reward systems is to encourage and incentivize long-term behavioural change towards sustainable life-styles.
The launch of the CRRS:
The NEC and the Nelson City Council will be launching CODE:RED on 13th March 2009 in Nelson’s Founders Heritage Park.
From 3 pm there will be a Community launch in the Energy Centre- an interactive “how to” expo around the key themes above. It is not a trade show but rather a whole of community awareness building and, hopefully, behavior changing event. The idea is also to demonstrate to people that there is a great deal happening locally in terms of ideas, technology, experience and production in the sustainability arena. Each display will have a themed Pledge above it so that attendees can make a pledge to eg “Reduce my energy consumption by…” on the day and qualify to enter a prize draw. There will also be lots of fun, music, theatre, quizzes and prizes to be won by the whole family.
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