On holiday with National
National has released its first election billboard. It’s a pretty slick little piece of design, imaginative, and visually appealing with a contemporary look to it. The choice of colour and the iconic shapes draw you in and all look rather lovely. Makes you feel like you’re going on holiday with National.
The more you reflect on it, the more disjuction there is between the imagery and the words. The slogan’s not at all based on fact, but punchy at first glance. The more you look at the words, the less they seem to make sense. They’re presuming that people think it would be terrible for their loved ones to go overseas. I think probably most people would think it’s a great thing for family members to have the opportunity to go abroad.
I thought a friend of mine’s reaction to it was pretty amusing: “You have to be quite politically literate and dumb at the same time to connect the planes to mass migration to Australia. They’re also flying the wrong way…and there’s a net inflow of skilled labour into New Zealand currently. When I first looked at it, I thought, ‘Look at all those emissions from all those planes going somewhere.’”
What are others’ thoughts?
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