Seedy hotels
This paragraph from the Transition Towns Handbook rang really true for me and got me thinking…
“It is one thing to campaign against climate change and quite another to paint a compelling and engaging vision of a post-carbon world in such a way as to enthuse others to embark on a journey towards it. We are only just beginning to scratch the surface of the power of a positive vision of an abundant future: one which is energy-lean, time-rich, less stressful, healthier and happier. Being able to associate images and a clear vision with how a powered-down future might be essential.
I like to use the analogy of inviting a reluctant friend to join you on holiday. If you can passionately and poetically paint a mental picture of the beach, the sunset and the candle-lit taverna by the sea, they will be more likely to come. Environmentalists have often been guilty of presenting people with a mental image of the world’s least desirable holiday destination – some seedy bed and breakfast near Torquay, with nylon sheets, cold tea and soggy toast – and expecting them to get excited about the prospect of NOT going there. The logic and psychology are all wrong.”
Rob Hopkins, The Transition Handbook; From oil dependency to local resilience, Green Books, 2008.
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